2022_심화영어

urther Reading F The marketing team at the new clothing store was brainstorming ideas for their next campaign. They wanted to create something that would really resonate with their target audience, but they were struggling to come up with anything new. One of the team members, a young woman named Sarah, suggested that they try to appeal to people’s fear of missing out. She explained that loss aversion is a cognitive bias that describes people’s tendency to prefer avoiding losses to acquiring equivalent gains. In other words, people would rather keep what they have than take a chance on losing it. Sarah argued that this bias could be used to create a sense of urgency in their marketing campaign. For example, they could offer a limited- time discount or a special promotion that would be available only for a short period of time. This would create a sense of urgency in potential customers and make them more likely to buy the product or service. The other team members agreed that this was a great idea. They started brainstorming ideas for how they could use loss aversion to create a successful marketing campaign. A few weeks later, the marketing team launched their new campaign. They created a series of ads that highlighted the limited-time discounts and special promotions that were available. The ads were also designed to appeal to people’s fear of missing out. 05 10 15 20 What is the purpose of the text? to explain to criticize to persuade to protest Q1 Using Psychology to Shape People’s Behavior Get Ready 1. Have you ever been tempted to buy something you didn’t need because it was on sale for a limited time? Tell your classmates about the experience. 2 . Do you have a tendency to prefer avoiding losses to acquiring equal gains? 36 Lesson 1