2022_심화영어독해와작문
Reading for Writing Culture shock: How to Speak Business Anywhere In an increasingly globalized workplace, where team members might be spread across continents and clients are spread even more widely, communicating within proper cultural norms can determine whether teams work well together, secure a deal, or watch everything fall apart. Here is what you should know to effectively communicate across certain cultures. Keep in mind that cultural traits should never be taken as absolutes. While a particular communication style may be fairly common in a certain culture, individual people, businesses, and industries also have their own styles. Asian countries Respect and honor are prevailing themes that influence Asian communication styles. This quickly becomes apparent in speaking patterns. There is a strong emphasis on listening, and many Asian business people, following what they are taught growing up, will wait for a sentence to end before responding, then also wait for a couple of beats of silence before talking. “You can imagine the outcome on a global team for those individuals who are waiting for silence that never comes,” said Erin Meyer, who specializes in cross-cultural management and is the author of The Culture Map . “Business people from Asian countries tend to be stronger negotiators compared with managers from Western cultures,” said Gayle Cotton, who offers training and coaching programs to global clients. That’s because they wait to speak—which often throws off the people on the other side of the table—and they reveal very little with facial expressions and body language. “They will pause and be quiet and honor us to show what we have said is important to them and that they are reflecting on it,” said Cotton. “They don’t want to respond hastily, and Americans often don't get that.” Asian cultures are also the least direct cultures in the world, Meyer explained. Open criticism, negative feedback, and the word “no” are almost always avoided, because they all are considered highly disrespectful. “ Maybe is a no ,” Cotton said. Asian cultures tend to be very hierarchical. Authority is highly respected and meetings that include different levels of hierarchy are not encouraged. Read the following passage, paying particular attention to the cultural differences in communication. 48 I Unit 2
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