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CULTURE FOCUS It refers to the significant and fundamental changes in values, beliefs, or attitudes in a society. The concept is important because it helps us to understand how a society has changed over time and how these changes can impact individuals and communities. Cultural Transformation A Choose the media you use most frequently to search for information. B Look at the graph and answer the questions. Q1. Compare the media consumption in 2011 and 2021 and fill in the blanks. Media Mobile Desktop TV Radio Magazine 2011 45 mins 40 mins 5 hrs 14 mins 2 hrs 11 mins 24 mins 2021 4 hrs 12 mins (2) 4 hrs 13 mins 1 hr 39 mins 12 mins the amount of change (1) +25% -24% (3) -50% Q2. What is the most noticeable change? Q3. What changes do you expect to see in the next 10 years? newspaper socialmedia book radio television Internet Changing Media Consumption Hours 12h 11h 10h 9h 8h 7h 6h 5h 4h 3h 2h 1h 0 2011 2013 2015 2017 2019 2021 MOBILE 45 mins 40 mins 5 hrs 14 mins 2 hrs 11 mins 24 mins 12 mins 50 mins 4 hrs 12 mins 4 hrs 13 mins 1 hr 39 mins +460% +25% -24% -19% -50% DESKTOP TV RADIO MAGAZINE 112 I Unit 5 Winds of Change