2022_미디어영어

97 “Smokey Bear” Campaign (U.S.) One o f t he l onge s t - r unn i ng and mo s t recognizable PSAs, the Smokey Bear campaign, was created in 1944 by the U.S. Forest Service, Ad Council, and National Association of State Foresters to prevent forest fires. Smokey’s slogan, “Only you can prevent forest fires” has become iconic, raising awareness about fire safety and the impact of human activity on natural environments. The campaign’s effectiveness is demonstrated by its longevity and continued importance in promoting forest conservation. “Dumb Ways to Die” Campaign (Australia) This viral campaign aimed to promote rail safety in a fun and catchy way. The animated video featured cute characters encountering dangerous situations around trains. The message was clear: avoid unsafe behavior around trains to prevent “dumb” accidents. The song became a worldwide sensation, especially among younger audiences. Find a public service ad (PSA) that interests you. Analyze its message, who the target audience is, and why you think it’s effective. Be prepared to share your chosen PSA with the class, explain its key message, and discuss why you believe it successfully communicates its message. Do It Yourself public service ad