2022_미디어영어

Public Service Ads: Informing and Inspiring Positive Change Media & World “Love Has No Labels” Campaign (U.S.) Launched by the Ad Council in 2015, the Love Has No Labels campaign challenged implicit bias and promoted diversity and inclusion. The PSA featured people from diverse backgrounds — including various races, religions, and abilities — coming together to demonstrate that love and acceptance transcend labels. The campaign went viral, with its initial video viewed millions of times and sparked discussions about unconscious bias and the importance of inclusion. Public service ads (PSAs) are designed to educate the public and raise awareness on social, health, or environmental issues. Unlike commercial ads that aim to sell products or services, PSAs focus on encouraging people to take action for the greater good. These ads are typically created by nonprofit organizations, government agencies, or community groups and are designed to inspire change and inform the public about important topics. 96 I Lesson 4 Advertising in the Digital Era