2022_미디어영어

Create & Share 1. What should you ask yourself to better understand ads? ⓐ whether they use high-quality visuals and sounds ⓑ how long they have been shown in the media ⓒ what they want you to feel or do 1. What is an appropriate title for the article? ⓐ The Power of Advertisers in Media ⓑ The Benefits of Watching Advertisements ⓒ The Importance of Publicly Funded Media 3. Choose the most appropriate phrase to fill in the blank in the text above. ⓐ public opinion ⓑ government regulations ⓒ the interests of advertisers A. Listen to the dialogue and answer the questions. B. Read the passage and answer the questions. Many free media platforms, such as TV channels in America and other countries, rely on advertising to cover their costs. As competition between companies increases, so does the pressure to recover the large sums spent on ads. Businesses invest millions, even billions of dollars to promote their products and ideas, which often gives these media platforms more financial resources than those funded by public money or TV licenses. This enables them to produce higher-quality shows and cover major events. However, as media companies depend on advertisers for funding, those advertisers can have significant influence. If a media company reports something an advertiser disagrees with or airs a documentary that portrays an advertiser negatively, the media company risks losing valuable funding. As a result, mainstreammedia is often influenced by . Wrap Up 2. What should you do when you see an ad that looks like a news story? ⓐ Check if it ’ s trying to sell something. ⓑ Share it with others before confirming. ⓒ Trust it until you find evidence to doubt it. 2. Rewrite the underlined part by putting the given words in the correct order. with / advertisers / media companies / for funding / depending on 94 I Lesson 4 Advertising in the Digital Era