2022_미디어영어

93 Assessment Team 1 Team 2 Team 3 Message Clarity Is the main message clear and easy to understand? Audience Connection Does the ad successfully reach and interest the right audience? Creativity Are the ideas original and creatively presented? Call to Action Does the ad clearly encourage the audience to take action? Rate each item using the following scale: Excellent ― 5 | Very Good ― 4 | Good ― 3 | Weak ― 2 | Try Again ― 1 STEP 4 Present and Evaluate Present your group’s completed ad. Vote for the best ad using the checklist below. STEP 3 Create and Refine Your Ad Follow these steps to create your ad, then review and improve it with your team. Revise Check for errors, discuss improvements, and make final adjustments. Design Your Ad Use the platform to create your ad, ensuring the visuals and message fit your purpose and audience. Platform Choose a design platform that works best for your team. Ad Goals Set a clear goal — are you trying to boost sales or raise awareness? Your goal will shape your ad. Target Audience Identify who your ad is for (age, gender, interests, etc.) so it speaks to their needs. Purpose Define what your ad is trying to achieve. step 1 step 2 step 3 step 4 step 5 step 6