2022_미디어영어

Work with the Reading A. Fill in the blanks to make a short summary of the reading. Use the given words in the box. B. Answer the following questions. 2. Public service ads are designed to inform and encourage positive change. Can you think of a public service ad that influenced you? What made it effective? emotional fact-checking literacy placement public storytelling targeted Jane Seo explains how advertising has shifted from traditional TV and radio to online platforms like social media. One key example is product (1) , where products are integrated naturally into content, making ads feel more natural and creating (2) connections with viewers. Other key trends in modern advertising include (3) ads, which are personalized based on users’ online activity, and (4) , where ads tell a story to build a deeper connection. Influencer marketing and mid-roll ads in online videos are also popular strategies that engage audiences without interfering with their experience too much. To navigate this evolving landscape, Dr. Min emphasizes the need for advertising (5) , which involves critically analyzing ads. She suggests asking questions like, “What emotions is this ad trying to evoke?” and encourages (6) bold claims. Dr. Min also talks about the positive impact of (7) service ads, which raise awareness about social, health, or environmental issues and encourage people to take positive action. 1. How do modern advertising strategies, like product placement or influencer marketing, affect the way we perceive products? 88 I Lesson 4 Advertising in the Digital Era