2022_미디어영어

Q5 How can we tell if ads with big promises are reliable? psychology evoke shift passive analysis reliable verify Part 3 Building Advertising Literacy Interviewer: We’ve been exploring media literacy, and one key area is advertising. I’m here with Dr. Min, a professor of advertising psychology. So, Dr. Min, how can we improve our ad literacy? Dr. Min: The first step is simply paying attention to the ads you see. Instead of just watching them, ask yourself questions like, “What emotions is this ad trying to evoke?” or “How is this ad influencing me?” This shifts you from passive watching to active analysis. Interviewer: That makes sense. But what about ads that make really big promises? How can we tell if they’re reliable? Dr. Min: That’s where fact-checking comes in. If an ad makes bold claims — especially about a product’s effectiveness — it’s important to do some research. Look for reviews or trusted sources to verify whether the claims are true. 5 10 86 I Lesson 4 Advertising in the Digital Era