2022_미디어영어

Q3 How does storytelling make ads more memorable? navigate browse gear local equipment tailor realize Part 2 Navigating Modern Advertising Welcome to the world of new-media advertising! Today, we’ll explore some of the key trends shaping how ads are created and experienced. First, let’s talk about targeted ads. Imagine you’re browsing for new hiking gear online. Later, you see an ad for a local outdoor adventure event, which grabs your attention. Soon after, another ad offers you a discount on hiking equipment. That’s targeted advertising: ads tailored to your interests based on online activity. Next, there’s storytelling. Some ads don’t feel like ads at all ― they tell a story. Picture an ad about a group of friends on a road trip. Along the way, they face challenges, share laughs, and create memories. By the end, you realize it’s an ad for a car brand, but what you remember most isn’t the car ― it’s the sense of adventure and friendship. This emotional connection makes the product more memorable because it’s linked to a meaningful story. 5 10 84 I Lesson 4 Advertising in the Digital Era