2022_미디어영어

83 Interviewer: Product placement? Could you explain what that is? Ms. Seo: Sure. Product placement is when products are integrated naturally into content like movies or shows. For instance, you might see a character drinking a can of soda with the logo visible. It seems like part of the story rather than a commercial break. Interviewer: I get it! So why do advertisers prefer product placement over traditional ads? Ms. Seo: Because it blends into the story, it feels more natural, and it doesn’t interrupt the viewing experience. In addition, when you see a product used by your favorite character, it creates an emotional connection. Product placement also helps improve the content by providing funding. Interviewer: That’s really clever! I suppose that understanding these techniques helps people make more informed decisions when they see ads. Ms. Seo: Absolutely. When people know how ads work, they can make smarter choices about what they choose to buy or support. Interviewer: Thank you so much, Ms. Seo! Ms. Seo: You’re very welcome! Interviewer: Next time, we’ll dive into the exciting world of new media advertising and explore how digital platforms are changing the way ads reach us. Q2 How does product placement create an emotional connection with viewers? integrate soda visible commercial interrupt connection 5 10 15 ▲ a talk show moment highlighting product placement