2022_미디어영어

Reading Q1 How has digital media changed advertising? evolve aspect strategy critically interpret insight oversee constantly product placement Exploring the Evolving World of Advertising In this three-part series, we ’ ll explore the key aspects of modern advertising, the strategies advertisers use, and how we can build the skills necessary to understand and critically interpret ads. Part 1 Insights from an Ad Expert Interviewer: Hi, Ms. Seo! Thanks for joining us today. Can you start by telling us a bit about yourself? Ms. Seo: Hi! Thanks for having me. I’m Jane Seo, an advertising director at a marketing company. My job is to plan ad strategies and oversee the production of ads from start to finish. Interviewer: That sounds interesting! So, what does an advertising director do on a daily basis? Ms. Seo: In simple terms, we come up with creative ideas to promote brands or products. This involves brainstorming ways to capture people’s attention and turning those ideas into ads for TV, digital platforms, and social media. Interviewer: I see. With new media constantly evolving, how has advertising changed in recent years? Ms. Seo: Digital media has transformed everything. TV and radio used to be the big players, but online platforms, including social media, now lead the way. A great example is product placement. 5 10 15 82 I Lesson 4 Advertising in the Digital Era