2022_미디어영어

It is trying to raise awareness about climate change or environmental conservation. ∙ “36 HR” It is probably advertising a cup that keeps drinks hot for a long time. C Vocabulary for Reading 1. disruption 2. promote 3. storytelling 4. tailored 5. verify 6. inspire Reading pp. 82-87 Q1 Digital media has changed advertising by shifting the focus from TV and radio to online platforms and social media. Q2 Through their favorite character. Q3 It links the product to a meaningful story. Q4 It makes them feel like it’s a personal recommendation. Q5 By fact-checking with reviews or trusted sources. Q6 To raise awareness about social, health, or environmental issues and to encourage people to take positive action. Work with the Reading p. 88 A. (1) placement (2) emotional (3) targeted (4) storytelling (5) literacy (6) fact-checking (7) public B. Sample 1. They make products feel more familiar and trustworthy by integrating them naturally into content or having influencers we like recommend them. 2. Yes, an ad about climate change influenced me. It showed a melting ice cream shaped like the Earth, symbolizing global warming. It was effective because the image was simple but powerful, making the message easy to understand and memorable. Language Focus p. 89 A Vocabulary 1. trusted 2. informed 3. commitment 4. established B Structure 1. her mother watching 2. the traffic slowing Media Insights pp. 90-91 A. Watch 2. (1) ⓒ (2) ⓒ 3. Sample I think the advertising tactics in the video are very clever and work well because they make products stand out and easy to remember. For example, using colors to create feelings like trust or excitement grabs attention, and having celebrities promote products makes people want to buy them. These tactics are smart, but it’s important to think carefully about whether we really need what they’re selling. If we stay aware of these tactics, we can make better choices and buy only what fits our needs. Wrap Up pp. 94-95 A. 1. ⓒ 2. ⓐ B. 1. ⓐ 2. with media companies depending on advertisers for funding 3. ⓒ 146 I Appendices