2022_미디어영어

Wrap Up p. 94 A. W: Daniel, as an expert, why do you think it’s important to understand how ads work? M: Knowing how ads work helps us think clearly. It’s about asking, “What is this ad really saying?” or “What does it want me to do?” W: How can we get better at understanding them? M: Pay attention to the ads you see. Ask yourself, “What feelings is this ad trying to create?” or “How is it trying to affect me?” And always check if their promises are real. W: Some ads look like news stories. How do we deal with those? M: Good question! Always ask, “Is this real news, or is it just trying to sell something?” That can help a lot. W: And what about public service ads? M: Those are different. They are not selling anything. Instead, they are trying to share useful messages, like reminding people to drive safely or recycle. W: Got it! Thanks, Daniel. Lesson 5 Magazines: Paper to Pixels Warm Up p. 100 A Viewing Host: Good evening, everyone. Tonight, we’ll be talking about the shift from traditional magazines to personal blogs and vlogs. Here to share her thoughts is media expert Dr. Lisa Thompson. Welcome, Dr. Thompson. Dr. Thompson: Thank you! It’s great to be here. Host: In the past, magazines written by experts were our main source of information. How has that changed over time? Dr. Thompson: Well, traditional magazines have mostly been replaced by personal blogs and vlogs, which allow anyone to post their thoughts online. This means more people can share their voices, not just experts. Host: Why do you think blogs and vlogs are so popular nowadays? Dr. Thompson: They fee l more pe rsona l and immediate. People love content that feels familiar and interactive. Plus, blogs and vlogs are easy to create and access, which makes information more available to everyone. Host: How would you describe this shift in media consumption? Dr. Thompson: Sure! Many people now turn to vlogs for everything from entertainment to education. Vlogging has become a popular way to share content, whether it’s about everyday life or specific topics. Host: It’s really interesting to see how things have evolved. Thank you so much for sharing your insights, Dr. Thompson. Dr. Thompson: My pleasure! Thanks for having me. 140 I Appendices