2022_미디어영어

Wrap Up p. 74 A. W: Welcome, everyone! Today, we’re going to talk about an important skill — how to spot fake news. Here are some simple steps you can follow to identify fake news and avoid being misled. First, check the source. Look at where the information is coming from. Is the website or source reliable? Reliable sources usually provide clear information about who they are and how to contact them. Second, read beyond the headline. Headlines are often designed to catch your attention. Don’t stop there — read the entire article to understand the full story. Sometimes, the headline doesn’t match the actual content. Third, check the author. Search for the author’s name. If the author is unknown or has no other credible work, it might be a sign of fake news. Fourth, check supporting sources. Does the article link to other sources? Click on those links and see if they actually support the story. By following these steps, you can become a more careful reader and avoid misinformation. Thank you! Lesson 4 Advertising in the Digital Era Warm Up p. 80 A Viewing W: Advertising is everywhere in the media that high school students use, influencing how they think and what they value. On the bright side, advertising can be helpful. It introduces students to new products, technologies, and opportunities they might not have known about. Ads also help keep content free on many platforms, allowing apps, websites, and social media to be accessible at no cost. But there are downsides too. Constant exposure to ads can make students think that happiness comes from buying things. This focus on buying can take attention away from more meaningful activities and goals. Ads for unhealthy foods can also lead to health problems, like gaining too much weight or developing other issues. To deal with both the positives and negatives of advertising, it’s important for students to learn how ads work and develop critical thinking skills. By understanding both sides, students can make smart choices, enjoy media responsibly, and reduce its negative effects. Media Insights p. 90 A. Watch W: Advertising is incredibly powerful, with U.S. companies spending a huge $278 billion each year. Ads use clever tricks to grab our attention and influence our choices. For example, colors play a big role: red makes us feel excited, green suggests freshness, and blue builds trust. Ads also use pricing strategies to make deals seem better than they really are. When celebrities promote products, like smartphones or skincare items, sales often increase quickly because we tend to trust and want what famous people recommend. Another common trick is using fun songs or slogans that stick in our minds. These memorable phrases or tunes make us more likely to remember the product. Understanding these tactics helps us make smarter decisions. It’s important to be aware of how ads try to influence us and to think critically about whether we truly need what they’re selling. By balancing our reactions to ads with our actual needs and values, we can make better decisions and support brands that are honest and ethical. Scripts I 139